Marketing rental property is conducted by most managers via internet advertising and Multiple Listing Service (MLS). Some may place signs in the yard if the community permits, create fliers, advertise in print publications and advertise on paid and free rental listing websites. Today’s tenants search online for properties in a variety of different places. Therefore, it is important to advertise on a multitude of websites in order to maximize interest levels.
Lindsay Leasing – Marketing Rental Property
We will list the property in the MLS with quality photos and details of property. Many Realtors use MLS to find properties for clients looking to rent. Also, MLS feeds into various websites and ensures that a large audience of potential tenants have the opportunity to see the property.
We will produce a virtual tour on all seasonal and annual properties that are large enough to warrant a 360 panorama tour ($100+ value). This allows prospects to view the property layout and views, which still photography cannot communicate.
If permitted by owner and/or community we will install a “For Lease” sign in the yard (single family homes only). This is a great way to target those rental prospects driving through the neighborhood. Ask your agent for pros and cons regarding this method of advertising.
Lindsay Leasing is available 24 x 7. Showings are conducted 7 days a week with evening appointments considered and all calls are returned by end of business day. In most cases we return calls within 2 hours. A quick response to all inquiries is imperative to a successful marketing campaign. Tenants are always on the lookout for potential properties and will not wait for call backs before moving on to the next property. When interviewing a prospective rental agency ask if they show evenings and weekends when many tenants are looking. Lindsay Leasing understands this and will work on weekends or after 5 pm to ensure the property is marketed effectively.
Lindsay Leasing will market your property extensively through internet and social media marketing campaign (see below graphic). These are websites where your property may be marketed.
MLS, Zillow, Trulia, Realtor.com, HotPads, Facebook, Instagram, Craigslist, Postlets and so much more…